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pIt's not all about traffic. It's about conversions. But it's hard to get conversions if you don't have the traffic, and while Google is one of the best potential sources for traffic, Google has other search engines besides web search that people use all the time, and it will not hurt to rank in them too. strongbr /
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Which engines besides web search do you see big traffic from? ua
href="http://www.webpronews.com/topnews/2009/04/01/tons-of-tips-for-ranking-in-5-other-google-engines#comments"Comment/a./u/p
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pConversions are the goal. Visibility is the strategy. Unfortunately, like most strategies, they take effort and paying attention to detail. The web may be taking a huge turn toward social, but search isn't going anywhere. You need to be found where people are looking. br /
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strong1. Ranking in YouTube/strongbr /
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As you may or may not be aware, YouTube is the 2nd largest search engine behind Google. Those businesses using online video are going to want to maximize their YouTube efforts by employing some easy strategies to gain more visibility.br /
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A few tips mentioned a while back at SMX West a href="http://www.webpronews.com/topnews/2009/02/15/tips-for-ranking-higher-on-and-with-youtube"include:/abr /
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- An accurate and descriptive titlebr /
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- Make sure your description is just that - descriptive. It should be accurate and unique, and use complete sentences.br /
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- Descriptive keyword tags br /
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- Avoid keyword stuffing/p
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pIt's best not to overlook the social element of YouTube as well. Active participation on the social level will contribute to your views. And let's also not overlook the fact that YouTube can actually help you rank in Google itself. Other tips discussed at SMX were: br /
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- Use Keyword Rich Descriptions and Tagsbr /
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- Include the word quot;Videoquot; in your titles because people do search for it.br /
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- Use a link for the very first thing in your descriptions.br /
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- Make sure and utilize your thumbnails. YouTube pulls these from the 1/4, 1/2 and 3/4 marks. Make them count.br /
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nbsp;- Encourage participation by enabling everything.br /
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- use meta databr /
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- use captions and subtitlesbr /
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- use watermarksbr /
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- use Google Maps integrationbr /
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There is plenty more info about ranking on and with YouTube a href="http://www.webpronews.com/topnews/2009/02/15/tips-for-ranking-higher-on-and-with-youtube"here/a, and more tips on how businesses can use YouTube in general from Product Manager Tracy Chan a href="http://www.webpronews.com/topnews/2009/03/20/youtube-product-manager-talks-youtube-business-uses"here/a.br /
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emstrongMore tips for ranking in YouTube? /stronga href="http://www.webpronews.com/topnews/2009/04/01/tons-of-tips-for-ranking-in-5-other-google-engines#comments"ustrongPlease share./strong/u/a/embr /
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strong2. Ranking in Google Image Search/strongbr /
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Dev Basu at Search Engine Journal has a href="http://www.searchenginejournal.com/rich-media-small-business-seo/9580/"a great post/a up about leveraging rich media for SEO. He talks about video, presentations, and other things, but he also gives some good tips for images. He notes that strongone in five searches are image searches/strong, and that alt tags and file name optimization are key. He says, quot;Other tips to double dip in image SEO includequot;: br /
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em-nbsp; Add images to your Google Local Business profilebr /
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- Enable Google Image Labeler in your Google Webmaster Tools account.br /
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- Add images to local business citation sources.br /
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- Add images to blog posts or news articles for syndication in Google news./embr /
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The following clip has a lot more useful information about Google Image Search:/p
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pemstrongMore tips for ranking in Google Image Search? /strongustronga href="http://www.webpronews.com/topnews/2009/04/01/tons-of-tips-for-ranking-in-5-other-google-engines#comments"Please share/a./strong/u/embr /
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strong3. Ranking in Google News/strongbr /
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Covering a recent Search Engine Strategies session, Virginia Nussey with Bruce Clay notes, quot;News page views are up to trillions monthly.quot; More and more people are getting their news online. That's why the newspaper industry is struggling. I don't have the hard numbers, but I'm willing to bet a significant amount of people are getting news from Google News. She a href="http://www.bruceclay.com/blog/archives/2009/03/news_search_seo_1.html"pulled away these things/a to keep in mind for Google News:br /
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em- Only indexes articles three days old or lessbr /
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- Only indexes it oncebr /
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- Read Google News Help for Publishersbr /
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- Google News XML Sitemap and monitor itbr /
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- Section names (keywords in News XML Sitemaps)br /
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- Host quot;most popularquot; and quot;breaking newsquot; sections on your sitebr /
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- Sub-headlines or beginning of article copy is pulled in as Meta description/embr /
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Google itself a href="http://googlenewsblog.blogspot.com/2008/04/psstsecrets-of-google-news-exposed.html"posted about some facts and myths/a pertaining to ranking in Google News searches about a year ago. In the interest of not making this article excruciatingly long (or at least even more so), I will just a href="http://googlenewsblog.blogspot.com/2008/04/psstsecrets-of-google-news-exposed.html"link to it/a. But you should definitely read it if you are serious about incorporating Google News into your strategy. br /
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emstrongMore tips for ranking in Google News? /strongustronga href="http://www.webpronews.com/topnews/2009/04/01/tons-of-tips-for-ranking-in-5-other-google-engines#comments"Please share/a./strong/u/embr /
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4. Ranking in Google Maps/Local Search/strongbr /
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While this one may seem fairly obvious, you need to think about terms a local searcher would use to find your business. Theyrsquo;ll most likely use the city and state in their search, so yoursquo;ll want your site to be optimized for those as well as business-specific keywords.nbsp; br /
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a href="http://maps.google.com/maps?source=igamp;hl=enamp;ie=UTF8amp;q=pizza,+lexington,+kyamp;fb=1amp;split=1amp;gl=usamp;view=mapamp;ei=tLLUSbrzH9brlQeY4rjPDAamp;cd=1"img src="http://images.ientrymail.com/webpronews/article_pics/cds-nicholasville.jpg" alt="CD Store, Nicholasville, KY" title="CD Store, Nicholasville, KY" //abr /
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For example, if you run a record store in Nicholasville, Kentucky, yoursquo;ll want to optimize for phrases like ldquo;Record Store, Nicholasville, Kentuckyrdquo;, ldquo;CD Store, Nicholasville, KYrdquo;,nbsp; ldquo;Music, Nicholasville KYrdquo;,nbsp; and so forth. If your business is located in a small town, you may also want to optimize for the nearest larger city. Ryan Caldwell at Search Engine Journal a href="http://www.searchenginejournal.com/local-search-seo/8786/"discusses some other tips/a like:br /
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em- Anchor Text + Authority Matters, But Lessbr /
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- Local Groupings/embr /
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There is some good advice in a a href="http://www.smallbusinessbrief.com/forum/showthread.php?s=3346eef3cb2e445f1ff4abedeb8642caamp;t=6432amp;page=2"thread at the Small Business Brief forum/a, including a post by A.N.Onym who suggests the following tips for ranking in local search:br /
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em- have pages, mentioning your area of servicebr /
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- your phone numberbr /
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- your physical addressbr /
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- directions on how to reach your office/embr /
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em- use landmarks (quot;after you pass the Street A and Street B intersection, you'll see the Eiffel Towerquot; that's three landmarks altogether)br /
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- have links pointing to you from local websites and directoriesbr /
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- have a domain hosted locally (if locality is your primary concern)br /
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- have ccTLD (country-specific domain - google.ca, for instance)/embr /
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Bill Slawski of SEO By the Sea has a a href="http://www.seobythesea.com/?p=245"great article/a about Authority Documents for Googlersquo;s Local Search that is a must-read in this category. br /
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emstrongMore tips for ranking in Google Maps/Local Search? /strongustronga href="http://www.webpronews.com/topnews/2009/04/01/tons-of-tips-for-ranking-in-5-other-google-engines#comments"Please share/a./strong/u/embr /
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strong5. Ranking in Google Blog Search/strongbr /
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Back in '07, Slawski started a href="http://www.cre8asiteforums.com/forums/index.php?showtopic=47645"a thread in the Cre8asite Forum/a looking at positive and negative things that can have an affect on your Google Blog Search Rankings. Among the strongpositives/strong he included were:br /
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em- Number of RSS subscriptionsbr /
- Clicks on SERP post linksbr /
- Blogrollsbr /
- number of quot;high qualityquot; blogrolls the blog is inbr /
- ability for visitors to tag posts br /
- whether or not people are tagging thembr /
- References to the blog by sources other than blogsbr /
- Pagerank/embr /
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Some strongnegatives/strong he mentioned:br /
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em- if posts come in short bursts or predictable intervalsbr /
- if post content differs from feed versionbr /
- If content includes a lot of spammy wordsbr /
- duplicate contentbr /
- if posts are the same sizebr /
- Link distributionbr /
- If posts mostly link to one site/embr /
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ProBlogger's Darren Rowse also a href="http://www.problogger.net/archives/2007/04/18/how-google-blogsearch-ranks-your-posts-in-their-own-words/"looked at Google's Blog Search/a patent application and pulled some takeaways from that.br /
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emstrongMore tips for ranking in Google Blog Search? /strongustronga href="http://www.webpronews.com/topnews/2009/04/01/tons-of-tips-for-ranking-in-5-other-google-engines#comments"Please share/a./strong/u/embr /
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Wrap Up/strongbr /
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It's important to note that results from other Google search engines often turn up in regular Google results, in case you need any extra incentive to pay attention to them. This is part of Google's Universal Search. There are lots of opportunities to get your site found in Google other than just regular web search. And this is just organic stuff. There are certainly paid search opportunities to think about too.br /
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/strongemstrongWhich of these do you see the most traffic from?nbsp;ua href="http://www.webpronews.com/topnews/2009/04/01/tons-of-tips-for-ranking-in-5-other-google-engines#comments"Tellnbsp;WPNnbsp;Readers/a./ubr /
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Got more tips for ranking with these engines? /stronga href="http://www.webpronews.com/topnews/2009/04/01/tons-of-tips-for-ranking-in-5-other-google-engines#comments"ustrongShare your knowledge./strong/u/a/em/pdiv class="feedflare"
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