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Google Gives SEO Advice to the World |
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pGoogle a href="http://googlewebmastercentral.blogspot.com/2009/06/seo-starter-guide-now-available-in-40.html"announced today/a that its SEO Starter Guide is now available in 40 languages. This covers 98% of the global Internet audience according to the company. br /
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quot;We hope that webmasters around the world can use the guide to improve their sites' crawlability and indexing in search engines,quot; says Brandon Falls of Google's Search Quality Team. br /
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Google PageRank: Sullivan Cutts discuss nofollow |
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pPageRank sculpting is a pretty advanced SEO tactic, and it has been widely used by SEO pros since Googlersquo;s Matt Cutts described its use on YouTube, giving the strategy the official green light. At SMX Advanced in Seattle, the same harbinger of Google insider information offered a stunning revelation: Google changed the way it handled link structures intended for sculpting. br /
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emCoverage of a href="http://searchmarketingexpo.com/advanced"SMX Advanced/a continues at a |
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Cutts Explains How Blogs Can Rank Higher In Google |
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pIf you want your blog to do better in Googlersquo;s search results, Matt Cutts recommends WordPress. According to a presentation Googlersquo;s Webspam captain gave at WordCamp San Francisco, Word Press takes care of about 80-90 percent of SEO mechanics. br /
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The presentation, which spans 50 pages, is available a href="http://www.mattcutts.com/blog/seo-for-bloggers/"at Cuttsrsquo; blog in Google Docs or PowerPoint/a. Other than how WordPress helps automatically, Cutts gave tips about how |
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Errant Google Snippet Draws Lawsuit For Webmaster |
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pSometimes all it takes is precedent to fuel similar actions, so webmasters should be aware a Dutch court found a website operator liable for how a snippet appeared in Googlersquo;s search results, even if the appearance was the result of an algorithmic quirk. br /
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a href="http://www.miljoenhuizen.nl/"Miljoenhuizen.nl/a appears to be a real estate directory site, but the translation of the a |
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Things a Lot of SEOs are Missing |
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pBruce Clay, who has been in the search engine optimization game since 1996 (before Google), sat down with WebProNews to discuss how the search industry has evolved over the years. a href="http://videos.webpronews.com/2009/06/01/drastic-changes-in-the-search-industry-and-more-to-come/#comments"ustrongDiscuss search industry changes with WebProNews readers./strong/u/a/p
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Are You Optimizing Your Social Media Profile? |
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pQuestions are frequently asked with regards to how social media and search engine rankings can be used together. In fact, I wrote a href="http://www.webpronews.com/topnews/2009/03/25/where-social-media-fits-into-the-seo-equation"an article/a on this subject a while back, in which I asked a few search engine marketing experts their thoughts about where social media fits into the SEO equation. br /
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The general consensus seemed to be that social media is a good channel for people to discover |
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Google, Yahoo Microsoft Interviews to Come |
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pThe SMX Advanced conference is coming up next week in Seattle, Washington. It will take place on June 2nd and 3rd, and WebProNews will be there to cover it both days./p
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Dos and Don'ts to Improve Google Ranking: Ranking Factors, Good and Bad |
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pAmong SEO professionals, there isnrsquo;t always consensus on precisely which and to what degree site factors contribute or detract from rankings on Google because the factors actually vary by industry. There are indeed, a number of contentious issues: markup and content quality, use of title tags, site organization and even arguments that Google Analytics data factors in to site rankings. Not likely (yet), but certainly up for debate among SEO professionals.br /
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However, there |
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How Do Google's New Search Options Affect SEO? |
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pGoogle's a href="http://www.webpronews.com/topnews/2009/05/12/google-takes-the-next-step-in-personalized-search"search options/a were designed to allow users to refine their searches. That means users will use these to weed out irrelevant results and better find what they're looking for. br /
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It also means that there is a whole new set of guidelines that search engine marketers will need to think about...or does it? Perhaps it's just the same guidelines, only emphasized to the user more |
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Does Your Company Practice SEM And SEO? |
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pAt the a target="_blank" href="http://www.mediapost.com/events/?/showID/SearchInsiderSummit.05-03-09"MediaPost Search Insider Summit/a, I got the opportunity to join a panel on social media and search with Darrin Shamo of a target="_blank" href="http://www.zappos.com/"Zappos/a and panel moderator Bob Heyman of MediaSmith (and co-author of the book a target="_blank" href="http://www.digital-engagement.com/"Digital Engagement/a). I'm not going to discuss that panel here and will leave that to |
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